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U.S.-based Regymen Fitness has signed a development agreement for nine locations in New Zealand. Its first studio is planned for Silverdale, Auckland, in late 2026; the agreement’s wider rollout schedule has not been announced.
Regymen Fitness has signed a nine-location development agreement for New Zealand, marking the U.S.-based coach-led fitness franchise’s entry into a new international market. Its first studio is planned for Silverdale, Auckland, in late 2026, with further sites expected in Auckland and other major markets.
The New Zealand expansion will be led by Paul Bowman and Ash Williams. Bowman previously spent more than a decade leading digital fitness technology company Wexer, while Williams is described in the report as a fitness operator and coach with ties to the Silverdale community. The partners are responsible for establishing the brand locally, although the source report does not provide a detailed opening schedule for the nine sites.
Regymen’s model centers on coach-led strength and conditioning, with workouts combining strength, conditioning and measurable progression. Its signature programs are called Burn and Build. The company presents the format as structured training that brings together elements of different fitness offerings; those descriptions reflect the brand’s positioning, not independently assessed results.
Regymen Vice President of Franchising Leah Seacrest called the agreement a milestone for the brand and said the choice of local partners was important to its growth plans. Bowman said the concept appealed to him because it combines elements of traditional gym access, boutique classes and competitive fitness. Neither statement sets out specific performance targets or guarantees for the planned New Zealand locations.
A New Market for Regymen
The agreement gives Regymen a route into New Zealand through local development partners, rather than simply adding another studio to its existing North American footprint. The first opening will provide the initial local presence for a plan that could eventually reach nine locations, although the deal alone does not establish that all sites will open or specify when they would do so.
For readers and prospective customers, the immediate change is a planned new fitness option in Silverdale, followed by possible expansion elsewhere. For the company, the deal is a test of whether its coached strength-and-conditioning format can be introduced in another country. The source does not disclose investment amounts, franchise terms, expected membership, or how many jobs the development may create.
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Ownership and Expansion Plans
The New Zealand agreement follows a change in Regymen’s ownership. In January 2025, Canadian fitness entrepreneur David “Patch” Patchell-Evans, founder of GoodLife Fitness, acquired a majority stake in the company. The report described the investment as positioning Regymen for faster franchise growth.
At the time of that acquisition, Regymen operated 23 studios across the United States and Canada, including 12 locations integrated into GoodLife Fitness clubs. The company has not disclosed an updated location count, according to the report. The New Zealand deal is part of a strategy that includes continued U.S. franchise development alongside selective international expansion.
Patchell-Evans has also supported the growth of Oxygen Yoga & Fitness, which the source says expanded to more than 130 locations across North America. That history provides background on the owner’s experience with franchising, but it does not establish how quickly Regymen’s New Zealand locations will open.
““Expanding Regymen into New Zealand with nine locations is an exciting milestone for our brand and a strong reflection of where we’re headed.””
— Leah Seacrest, Regymen’s vice president of franchising
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Rollout Details Still Pending
The announcement does not identify the other eight sites, provide opening dates beyond the planned late-2026 Silverdale launch, or say whether every location has been secured. It also does not disclose the financial terms of the development agreement or the investment required to deliver the plan.
The late-2026 opening is a stated plan, not confirmation that the studio is already operating or that construction and approvals are complete. The source report provides no details on permitting, construction milestones, hiring, pricing or membership plans. Regymen’s current total studio count is also unclear because the company has not published an updated figure in the report.
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Silverdale Set to Lead
The next stated milestone is the planned opening of the Silverdale studio in late 2026, which is expected to serve as Regymen’s New Zealand flagship and a proving ground for the wider development plan. The source does not name a more precise opening date or list subsequent locations.
Further announcements would be needed to clarify site selections, construction and launch timing, and whether the full nine-location agreement advances as planned. Until those details are released, the confirmed development is the agreement itself and the stated plan for a first studio in Silverdale.
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Key Questions
How many New Zealand locations are planned?
Regymen Fitness signed a nine-location development agreement. The announcement does not name all nine sites or confirm that every location has opened or been built.
Where will the first New Zealand studio be?
The first studio is planned for Silverdale, Auckland. Regymen expects it to open in late 2026, according to the source report.
Who is leading the expansion locally?
Paul Bowman and Ash Williams will lead Regymen’s New Zealand entry. Bowman previously led Wexer for more than a decade, and Williams is described as a fitness operator and coach with ties to Silverdale.
What does Regymen Fitness offer?
Regymen describes its offering as coach-led strength and conditioning, combining strength work, conditioning and measurable progression. Its signature programs are called Burn and Build.
When will the other locations open?
The announcement does not provide dates for the other eight sites. It says further locations are expected in Auckland and other major markets, but their locations and rollout schedule remain undisclosed.
Source: rss
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