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The LIV Method plans to open a 12,000-square-foot studio at 2 Gansevoort in Manhattan in January 2027, expanding to a third New York City location. The family-owned fitness operator says the site will offer private, semi-private and group training, plus recovery amenities; expansion beyond New York remains an aspiration without firm plans.
The LIV Method plans to open a 12,000-square-foot studio at 2 Gansevoort in Manhattan in January 2027, adding a third New York City location and its largest studio to date. The boutique fitness company says the site will offer its private, semi-private and group training, along with recovery amenities, in the Meatpacking District and West Village area.
The new studio is planned for 2 Gansevoort, an address in the Greenwich Village Historic District. The deal was brokered by real estate advisory firm Dennis Healthcare, according to Athletech News. At 12,000 square feet, the planned location will be larger than the brand’s existing studios.
The LIV Method says members at the new location will have access to private, semi-private and group training, as well as cold plunges, a sauna and practitioner treatments. The company describes its training approach as based on individual assessments of clients’ strengths and weaknesses, with strength, cardio and dynamic mobility work intended to support injury prevention and performance. Those descriptions are the company’s account of its method, not independently established outcomes.
The New York-based operator is family-owned, family-operated and self-funded, according to the report. Its current studios are in Midtown East and the Upper East Side. The Gansevoort location would extend the brand into a new part of Manhattan, rather than add another studio near its existing sites.
A New Neighborhood for the Brand
The planned opening would give the LIV Method a presence in the Meatpacking District and West Village area, broadening its reach beyond two neighborhoods where it already operates. For clients, the announcement signals a larger site that combines different training formats with on-site recovery amenities, though prices, membership terms and service availability at the new studio have not been reported.
The project also represents a sizable real estate commitment for a self-funded boutique operator, but the source does not disclose the lease terms, investment amount or expected capacity. The new location’s landmark-district setting adds a distinctive address; no details are available about any preservation-related requirements or how the space will be adapted.
The company has also expressed interest in markets beyond New York, but that remains a stated aspiration rather than a confirmed expansion plan. The Gansevoort project is the only specific upcoming location identified in the report, so its opening will be the next concrete test of the brand’s growth strategy.
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Two Existing Manhattan Studios
The LIV Method’s first two New York City locations are in Midtown East and the Upper East Side. The 2 Gansevoort studio would be its third in the city and its first in the Meatpacking and West Village area. According to Athletech News, the existing studios also offer IV therapy; the report does not say whether that service will be available at the new site.
The operator offers private, semi-private and group training and describes its method as personalized, using client assessments to shape strength, cardio and mobility sessions. The company’s recovery offering at the planned studio is described as cold plunges, a sauna and practitioner treatments. Details on the practitioners, treatment types and operating arrangements have not been announced.
“2 Gansevoort is the next neighborhood we call home. We don’t just enter a neighborhood; we become part of its fabric.”
— Matt Sauerhoff, founder, and Danielle Krinsky, chief operating officer, in a joint statement to Athletech News
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Opening Details Still Pending
The January 2027 opening date is a planned timetable; the source does not report a specific opening day or indicate whether construction or other approvals could affect it. Membership pricing, class schedules, staffing, capacity and booking information have not been disclosed.
It is also unclear whether IV therapy, which the report says is offered at the existing studios, will be part of the Gansevoort location’s services. No firm plans or timeline were given for expansion outside New York, and the company did not provide financial details about the new studio.
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The January 2027 Opening
The next milestone is the studio’s planned opening at 2 Gansevoort in January 2027. The LIV Method has not yet provided additional public details on launch events, memberships or when prospective clients can book sessions. Further announcements may clarify the service lineup and operating schedule as the opening approaches.
For now, the company’s broader growth beyond New York remains without firm plans. The Gansevoort location is the specific expansion currently identified in the report; any other market entries would need to be confirmed separately.
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Key Questions
Where will the new LIV Method studio be?
It is planned for 2 Gansevoort, in the Meatpacking District and West Village area of Manhattan, within the Greenwich Village Historic District.
When is the studio expected to open?
The LIV Method has scheduled the opening for January 2027. A specific day has not been announced.
What services are planned for the new location?
The company says it will offer private, semi-private and group training, along with cold plunges, a sauna and practitioner treatments. Pricing and detailed service information have not been released.
How many New York City locations will the LIV Method have?
The Gansevoort studio would be the brand’s third New York City location. Its current studios are in Midtown East and the Upper East Side.
Is the company planning to expand beyond New York?
The LIV Method has said it envisions entering other markets over time, but no firm plans have been announced.
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