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Friday Stairs, a free, coach-led stair workout that began in Tampa, is adding events in Miami Beach, Atlanta, Los Angeles and Nashville. The company says Austin and Boston are also planned, but dates and locations there are still being finalized.
Friday Stairs, the free, coach-led stair workout that has drawn waitlists in Tampa, is expanding to Miami Beach, Atlanta, Los Angeles and Nashville, with Austin and Boston planned as later stops. The rollout begins Oct. 30 at the Miami Beach Convention Center, taking a workout built around group stair climbing into new U.S. markets.
According to Friday Stairs, its Tampa event offers 250 weekly spots, which fill within minutes. The company says its waitlist is now near 400, up from just over 300 in September. Its newsletter, The Monday Drop, serves as the sign-up gate and has more than 4,000 subscribers, while the startup reports more than 3 million organic social media views each month. These are figures reported by the company, not independently verified attendance or audience data.
The announced schedule starts in Miami Beach on Oct. 30, followed by Atlanta on Nov. 13 at Historic Fourth Ward Park and Culver City, Los Angeles, on Dec. 11 at the Culver Steps. A Nashville event is planned for Bicentennial Capitol Mall State Park, but its date has not been announced. Friday Stairs said Austin and Boston are also in its expansion plans, with sites in both cities still being finalized.
Each city will need local volunteer coaches, the company told Athletech News, and Friday Stairs is recruiting trainers and community leaders in the four initial launch markets. It is also seeking category-exclusive brand partnerships spanning multiple cities. The report does not specify how many participants each new event will accommodate or whether all events will remain free.
A Local Workout Becomes a Touring Format
The expansion tests whether a community-led fitness event that has attracted demand in one Florida city can draw participants in markets with different venues and local fitness communities. The model depends not only on interest in stair workouts, but also on recruiting coaches and community leaders to deliver a structured event in each location.
Friday Stairs is entering a wider market for group exercise and endurance events. Athletech News cites Strava’s 2025 data showing Gen Z race participation rose 28% in the 5K and 39% in the 10K; those figures describe race participation, not demand for Friday Stairs. The company’s growth could also interest brands looking for access to active local audiences, though no partnership agreements or financial projections were disclosed in the report.
For participants, the practical change is access to scheduled events outside Tampa. Whether the new stops can sustain regular attendance, and whether the expansion creates a durable business beyond the initial events, remains to be seen.
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How the Tampa Format Took Shape
Friday Stairs describes its event as a coach-led workout in a defined space, rather than a run club. Co-founder Lev Ekster told Athletech News that participants are not spread out exercising on their own; the format includes coaching and modifications. The report says people in their 60s also attend, although the startup describes its core crowd as young professionals, with about 70% women and roughly 60% aged 25 to 34.
Co-founder Jovany Ruiz said participants come for the social experience as well as exercise: “People aren’t just coming for a workout. They’re coming for each other.” Ekster said Tampa had shown the organizers that the format could work, adding, “Now we’re taking it to the cities where people are asking for it.” The company has also discussed possible ticketed Hyrox-style competitions, potentially called “Friday Games,” but the report presents that as a future idea, not an announced offering.
““People aren’t just coming for a workout. They’re coming for each other.””
— Jovany Ruiz, Friday Stairs co-founder, as quoted by Athletech News
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Dates, Capacity and Local Demand
The schedule is incomplete: Nashville has no announced date, and Friday Stairs said it is still finalizing sites in Austin and Boston. The report also does not provide event capacity for the new markets, registration dates, or details on how people outside Tampa will access sign-ups.
It remains unclear how frequently events will run in each city, whether the new workouts will be free, and how many local coaches have been recruited. The Tampa waitlist, subscriber count and social-view figures are company-reported measures; they do not establish how many people will attend the new-city events or whether demand will match Tampa’s.
fitness tracker for stair workouts
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Recruiting Coaches and Setting Dates
The first listed milestone is the Miami Beach event on Oct. 30, with Atlanta scheduled for Nov. 13 and Culver City for Dec. 11. Friday Stairs is recruiting volunteer coaches and community leaders in the launch markets while seeking brand partners, according to Athletech News.
Further details to watch for include registration information, the Nashville date, and confirmed locations in Austin and Boston. The company has not announced a timetable for those two cities, so their launches should be treated as planned rather than scheduled.
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Key Questions
What is Friday Stairs?
It is a free, coach-led stair workout that began in Tampa. The company says its sessions include structured coaching and exercise modifications.
Which cities are getting Friday Stairs events?
The announced launch markets are Miami Beach, Atlanta, Los Angeles and Nashville. Friday Stairs also says Austin and Boston are planned, but their sites are still being finalized.
When are the first events?
The schedule begins in Miami Beach on Oct. 30, then Atlanta on Nov. 13 and Culver City on Dec. 11. Nashville’s date has not been announced.
Will the new-city workouts be free?
The Tampa workout is free, but the report does not confirm whether events in every new city will also be free. Registration and pricing details for those events have not been provided.
How can people sign up?
Friday Stairs uses its The Monday Drop newsletter as the sign-up gate in Tampa. The report does not give registration dates or sign-up links for the new-city events.
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