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Garmin’s fitness segment generated $694 million in third-quarter revenue, up 16% year over year, as the company expanded its wearable and training offerings. The company did not report Cirqa Smart Band sales, so the extent to which the screenless device contributed to growth is unknown.
Garmin’s fitness revenue rose 16% year over year to $694 million in the third quarter, the company reported, as it expands its wearables and wellness business. Garmin highlighted its $199.99 screenless Cirqa Smart Band in its earnings release, but did not disclose how many units it sold or how much the device contributed to the increase.
Garmin said the revenue increase reflected strong demand for wearables. The fitness segment generated $231 million in operating income, equal to a 33% operating margin. Fitness remained Garmin’s largest business segment by revenue, according to the report.
The Cirqa Smart Band launched in July. It is designed for health and fitness tracking without a display and, unlike Whoop’s membership model, does not require a paid subscription, according to Athletech News. Garmin described the product in its earnings release as expanding the market it can serve in wellness technology. The company has not published Cirqa sales figures.
Garmin also reported record companywide revenue of $1.99 billion, up 12% year over year, and operating income of $612 million, up 34%. Following the quarter, it raised its full-year 2026 revenue forecast to about $8.15 billion from $8.05 billion and lifted its pro forma earnings-per-share outlook to $10.80 from $10.
Growth Beyond Garmin’s Established Watches
The results show that Garmin’s fitness business is growing while the company broadens its pitch beyond traditional sports watches. A screenless tracker gives Garmin another format for customers seeking continuous health and activity tracking, and its subscription-free model distinguishes it from some competitors. Those features may help Garmin reach buyers who prefer a simpler wearable or do not want a recurring membership fee.
However, the quarterly figures do not establish that Cirqa caused the segment’s growth. Garmin attributed the increase broadly to demand for wearables, and it has not provided product-level sales or revenue. For investors and customers, the distinction matters: the reported growth is confirmed, while the new band’s commercial performance remains unquantified.
Garmin’s raised annual outlook also reflects management’s stronger expectations following the quarter, though the forecast covers the company as a whole rather than fitness alone. Growth in other segments contributed to the record: Outdoor revenue increased 20% to $597 million, marine revenue rose 16%, and aviation revenue grew 5%. Automotive revenue fell 20%.
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A Broader Fitness Product Strategy
Cirqa’s July launch is part of Garmin’s effort to expand into everyday health and wellness tracking, alongside its established sports and outdoor devices. The company is competing in a crowded wearables market that includes products focused on training, recovery and activity monitoring. Athletech News reported that Garmin has presented its range of features and lack of a required subscription as competitive advantages; those are the company’s stated positioning, not independent evidence of market share or customer preference.
Garmin is also expanding its fitness offerings through software and training services. It recently acquired TrainingPeaks and TrainHeroic, platforms used by athletes and coaches to plan workouts, analyze performance and track training progress. Those deals extend the company’s presence beyond devices, though the supplied report does not quantify their financial contribution.
Through the first nine months of 2026, Garmin’s fitness segment recorded nearly $2 billion in revenue, 26% higher than in the same period a year earlier. The full-year outlook increase followed a quarter in which several segments grew, so it should not be read as a projection based solely on Cirqa or fitness products.
“We achieved another quarter of record operating results driven by strength across markets and product categories, with meaningful contributions from recently launched products.”
— Garmin CEO Cliff Pemble
Cirqa Sales Remain Undisclosed
Garmin has not disclosed Cirqa unit sales or revenue, nor has it broken out the band’s contribution to fitness-segment growth. The available reporting also does not provide a sales comparison with Whoop or other trackers, or figures for subscriptions avoided because Cirqa does not require one.
The source attributes the segment’s growth to strong wearable demand, but does not specify how much came from Cirqa, existing Garmin products, price changes, or other factors. The reported 16% is a year-over-year comparison for the entire fitness segment, not a measure of the new band’s growth or sales performance.
Garmin’s higher 2026 forecast applies to the whole company. The company has not provided, in the supplied material, a revised forecast for fitness revenue or details of how acquisitions and new product launches may affect results.
Watch for Product-Level Sales Data
The next useful measure of Cirqa’s performance would be product-level sales or revenue disclosure from Garmin, if the company chooses to provide it. Future quarterly results may show whether the broader fitness segment continues to grow, but segment totals alone will not isolate the band’s impact.
Investors will also be watching Garmin’s progress against its raised full-year forecast of about $8.15 billion in revenue and $10.80 in pro forma earnings per share. The supplied report does not give a specific date for the next earnings release, so the timing of further detail remains unconfirmed.
Key Questions
How much did Garmin’s fitness revenue increase?
Garmin reported $694 million in fitness revenue for the third quarter, up 16% year over year.
Did Garmin say how many Cirqa bands it sold?
No. Garmin highlighted the Cirqa Smart Band in its earnings release but did not disclose unit sales or the device’s revenue.
Does Cirqa require a subscription?
According to the source report, the $199.99 Cirqa band does not require a paid subscription. That distinguishes its stated pricing model from Whoop’s membership requirement.
What was Garmin’s revised 2026 outlook?
Garmin raised its full-year revenue forecast to about $8.15 billion, from $8.05 billion, and its pro forma earnings-per-share outlook to $10.80, from $10.
Source: athletechnews.com
