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ATHX Games plans to stage events in San Diego, Las Vegas, Denver, Nashville, New York and Chicago in 2027, its first major expansion into the US market. The Adidas-backed competition says it expects about 80,000 athletes across 45 events worldwide that year, though attendance at the planned US events and other operating details have not been specified.
ATHX Games, the Adidas-backed functional fitness competition founded in the UK, plans to hold events in six US cities in 2027, marking its first major expansion into the American market. The schedule names San Diego, Las Vegas, Denver, Nashville, New York and Chicago, as the company moves to reach more participants in a competitive fitness sector that has grown alongside Hyrox.
The planned stops are San Diego, Las Vegas, Denver, Nashville, New York and Chicago. ATHX describes its events as competitions combining strength, endurance and metabolic conditioning, or MetCon. Participants can compete individually or in pairs in three divisions: Lite, ATHX and Pro, which use different weights and movement standards for varying ability levels.
An ATHX competition lasts about 2.5 hours and is organized around dedicated strength, endurance and MetCon zones, with rest and recovery periods built into the event. That differs from Hyrox’s standardized race format of eight one-kilometer runs alternating with eight workout stations. The comparison describes format, not a claim that either competition is superior.
ATHX said it expects to attract approximately 80,000 athletes across 45 events worldwide in 2027, with competitions in more than 18 countries. Those are company projections, not reported attendance figures. Its US announcement comes before the inaugural ATHX World Finals, scheduled for Nov. 27-29 in Lisbon, Portugal.
The six-city plan gives ATHX a route to introduce its event format to athletes and spectators across several US regions, rather than relying on a single market. The move also tests whether a competition built around separate fitness zones and recovery periods can attract participants in a field where Hyrox has helped raise the profile of fitness racing.
For readers considering taking part, the three divisions and individual or pair entries offer different ways to enter the competition. However, the announcement does not provide registration dates, ticket prices, venue details or event capacity. Those practical details will determine when and how athletes can sign up.
The backing of Adidas links ATHX with a major sportswear company as it seeks to build awareness and deliver events in the US. The source report does not describe the financial terms or precise scope of the partnership, so its commercial contribution should not be assumed beyond the stated backing.
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From UK Events to US Cities
ATHX was founded in the UK and has been building its presence through events and partnerships. The company recently took its competition format to New York City through its involvement in the Strong New York fitness festival. The newly announced 2027 schedule extends its plans beyond that appearance to six named US cities.
The expansion comes amid broader interest in competitive fitness, with Hyrox’s growth drawing athletes, sponsors and investors to the category. That attention has encouraged other concepts to seek a place in the market. The source report also identifies Xenom, a new competition concept backed by Hyrox co-founders Christian Toetzke and Moritz Fürste, who invested in the company and formed a strategic partnership covering marketing, events and education.
ATHX’s format is not the same as Hyrox’s running-and-station race. ATHX divides its competition into strength, endurance and MetCon zones and includes recovery periods; its three divisions also use different standards. These distinctions help explain the product ATHX is taking to the US, but do not establish how the two brands will perform against each other.
““Bringing ATHX Games to the US in 2027 is a massive milestone for us, and doing it with Adidas allows us to deliver an unparalleled event experience.””
— Mark Hartnett-Morgan, ATHX co-founder and CEO
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Event Details Still Pending
The announcement names the six cities and target year, but does not identify venues, exact dates, registration deadlines, ticket costs or event capacities. It is also not clear how many of the company’s projected 45 worldwide events will take place in the US, or how the projected total of approximately 80,000 athletes is distributed across locations.
The 80,000 figure is an ATHX forecast, not a confirmed turnout. The source material does not provide a baseline for comparison, detailed financial terms for the Adidas backing, or evidence that the planned schedule has already opened for registration. These details may be announced closer to the 2027 events.
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Next Steps Before 2027
ATHX’s next scheduled milestone is its inaugural World Finals in Lisbon, Nov. 27-29, according to the company’s announcement. That event will take place before the planned US expansion and may provide another opportunity for the brand to present its format, although the source does not specify what information about the US schedule will be released there.
For the US dates, prospective competitors will need further announcements on venues, event timing and registration. Until ATHX publishes those details, the six-city plan is confirmed as a stated intention for 2027, while the precise schedule and participation arrangements remain pending.
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Key Questions
Which US cities are included in ATHX’s 2027 plan?
ATHX named San Diego, Las Vegas, Denver, Nashville, New York and Chicago. Specific venues and dates have not been provided in the source announcement.
What is an ATHX Games competition?
ATHX describes it as an approximately 2.5-hour event combining strength, endurance and metabolic conditioning. Competitors can enter individually or in pairs in Lite, ATHX or Pro divisions, which have different weights and movement standards.
How is ATHX different from Hyrox?
ATHX uses dedicated strength, endurance and MetCon zones with built-in rest and recovery periods. Hyrox uses a standardized format of eight one-kilometer runs and eight workout stations, according to the source report.
When can athletes register for the US events?
The announcement does not give registration dates, ticket prices or venue information. Athletes will need to wait for further details from ATHX.
Is ATHX’s 80,000-athlete figure confirmed attendance?
No. ATHX said it expects approximately 80,000 athletes across 45 worldwide events in 2027. That is a company projection, not a reported attendance result.
Source: rss
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