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The Health & Fitness Association and Fitness Technology Summit will combine their European conferences into a London event on May 25-26, 2027. The partnership also includes three FTS-curated technology sessions at The HFA Show in Las Vegas in March 2027; more program details have not been announced.
The Health & Fitness Association (HFA) and the Fitness Technology Summit (FTS) will combine their European conferences in London on May 25-26, 2027, creating a joint event focused on fitness business, technology and industry issues. The partnership will also bring FTS-curated education sessions to HFA’s Las Vegas show in March 2027, extending the collaboration beyond Europe.
The London gathering will be called the Fitness Technology Summit: European Congress in Partnership with HFA. It will bring together HFA’s European Congress and FTS’s European event, which had previously been separate. The organizations say the program will combine HFA’s work on advocacy, research and business growth with FTS’s focus on technology, artificial intelligence and data-driven innovation.
According to the announcement, expected participants include fitness operators, technology providers, investors and industry associations. Planned discussion areas include AI, member engagement and retention, as well as the role of fitness in health and wellness. The organizers have not yet published a full agenda or confirmed speakers.
The partnership also covers The HFA Show, scheduled for March 10-12, 2027, at Mandalay Bay in Las Vegas. FTS will curate three education sessions on how technology is changing fitness business operations and the member experience. HFA and FTS say further information about those sessions and the London program will be released in the coming months.
The agreement gives HFA a joint platform for its European gathering and connects the association’s industry and policy work with FTS’s technology-focused programming. For attendees, the planned combination could bring business leaders, operators and technology companies into the same discussions about how digital tools are being used in fitness clubs. The organizations have announced the format and broad subject areas, but have not set out specific program outcomes or attendance targets.
The Las Vegas component adds a separate route for the partnership to reach U.S. industry participants. Three FTS-curated sessions at The HFA Show could give attendees a focused look at technology issues alongside the larger trade show. The announcement does not specify the session titles, presenters or whether the content will include product demonstrations.
The news also matters to companies evaluating technology adoption. The source report describes operational questions around AI, integration and member retention as issues already being discussed by industry executives. The joint events could provide a forum for those conversations, though the partnership itself does not establish that any particular technology improves business results.
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HFA and FTS Build on Earlier Events
The announcement follows HFA’s effort to strengthen relationships with European operators and trade groups. HFA’s 2026 European Congress was held in partnership with ukactive, a U.K.-based fitness trade organization. The 2027 arrangement changes the conference model by bringing HFA’s European Congress together with FTS’s European event rather than partnering with a single national association.
FTS is described in the source report as an invitation-only executive conference that is now in its 14th year. It brings together fitness and wellness operators, technology leaders, founders and investors. The summit is presented by AltaDX, which works in AI and technology for fitness, beauty and wellness, and its European edition is jointly operated by AltaDX and U.K.-based digital transformation agency LeisureLabs.
The report also cites findings presented at FTS’s most recent U.S. event, held Oct. 12-14 in National Harbor, Maryland. A technology benchmarking survey of 68 fitness operators found that 78% were testing or deploying AI, while 18% had implemented it at scale; 70% identified systems integration as a major challenge. Those figures describe the surveyed operators, not the whole fitness industry. HFA’s Global Retention Study, also presented at the event, analyzed more than 12 million membership accounts across 38 countries and reported a median member tenure of 13 months.
““Bringing our European Congress together with the Fitness Technology Summit creates an exciting opportunity to build on what both organizations have established and deliver even greater value to our industry.””
— Greta Wagner, HFA interim president and CEO
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Program Details Still Pending
The organizers have not announced the London agenda, speakers, registration arrangements or attendance expectations. They also have not detailed the topics or presenters for the three FTS-curated sessions in Las Vegas. The source report says additional information is expected in the coming months, but gives no release dates.
It is also not yet clear whether the combined London event will continue as an annual format, how the organizations will divide responsibilities, or whether the partnership will expand beyond the two events named. The announcement confirms the planned collaboration for 2027; it does not provide longer-term commitments or financial terms.
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Organizers to Release Event Details
HFA and FTS say they will share more information about the May 25-26, 2027 London event and the FTS-led education sessions at The HFA Show in the coming months. The next concrete milestones are the release of event programming and practical information for potential attendees. The Las Vegas show is scheduled for March 10-12, 2027, before the joint European Congress later that spring.
Until those announcements, the confirmed scope is limited to the two-event partnership, the dates and venues stated in the announcement, and the broad subject areas identified by the organizers.
fitness industry conference technology sessions
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Key Questions
What did HFA and the Fitness Technology Summit announce?
They announced a partnership that combines their European conferences into the Fitness Technology Summit: European Congress in Partnership with HFA in London, and includes three FTS-curated sessions at The HFA Show in Las Vegas.
When and where will the joint European event take place?
The event is scheduled for May 25-26, 2027, in London. The organizers have not yet announced a detailed agenda or venue information in the source report.
What topics are planned for the London event?
The organizations say discussions will include AI, member engagement, retention and the changing role of fitness in health and wellness, alongside HFA’s focus on advocacy, research and business growth. A full program has not been released.
What is FTS doing at The HFA Show?
FTS will curate three education sessions on technology’s effects on fitness business operations and the member experience. The show is scheduled for March 10-12, 2027, at Mandalay Bay in Las Vegas; session titles and speakers are pending.
Have the organizers announced registration or speakers?
No speaker list, registration details or complete schedule were included in the announcement. HFA and FTS say they plan to release additional information in the coming months.
Source: rss
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